Glowmia
An Arabic-first dress boutique with a built-in styling assistant that helps shoppers pick the right piece instead of leaving undecided.
- Client: Fashion boutique
- Industry: Fashion retail
- Built with: Next.js, AI Stylist, RTL
The challenge
Glowmia sells occasion dresses to shoppers who usually buy through Instagram messages. Every sale meant long chats about size, fit, and which dress suits which event, and many shoppers left without deciding.
What we built
We built an Arabic-first online boutique with a full dress archive, sizes, and cart, and paired it with an AI stylist that answers the same questions a shop assistant would, any time of day.
Before
- Sales depended on slow back-and-forth in DMs
- Shoppers struggled to compare dresses and sizes
- No proper catalogue to share with new customers
After
- A branded store that works on every phone
- An AI stylist advises on fit, colour, and occasion
- Side-by-side comparison helps shoppers decide faster
Key features
Arabic-first storefront
Right-to-left design, elegant typography, and a catalogue built for mobile shoppers.
AI styling assistant
Answers questions about fit and occasion and recommends pieces from the real collection.
Compare and decide
Shoppers can place dresses side by side instead of switching between tabs.